Social media has become the back bone of most business these days. The long and the short of it is, that if you aren’t investing some time and effort into your social media, you may as well just shut up shop. That is relevant whether your venture is a magazine, a retail business, a blog or a restaurant.

Social media is how we communicate. It’s how we share our photographs, it’s how we get our news, plan social events, keep up with our interests and maintain our relationships with people we may not see as often as we’d like.

Our news feeds have become our own personal news papers, tailored specifically to our needs and interests, allowing us to select what we see.

This makes social media an absolute gold mine for up and coming businesses. It allows them to remain in the background of their customers devices, occasionally popping up with pretty pictures, special offers and generally building a relationship.

Getting social media can be a little tricky though. What should we post? how often? how should it look? what tone should it have? what do our followers want to see? and how do we expand our audience?

We’ve used this social media cheat sheet from www.chloeeadington.com to point us in the right direction, so we decided to share it with you. If you’re starting a new business or project we have no doubt that this will give you an indication of what you should be posting, where and when.

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